New York-based fashion influencer Charlotte Groeneveld , aka thefashionguitar has launched an affordable and gorgeous clothing collection, but there’s a catch: you’ve only got 11 hours (at time of writing) to buy it.
As annoying as that might sound, it’s actually for a good reason. It’s part of the latest Amazon The Drop, which serves up limited-edition, street-style inspired collections designed by fashion influencers from around the world, that are all made-on-demand and available for 30 hours only via the Amazon App or mobile browser.
That way, it reduces waste by overproducing samples, and it also means you won’t risk bumping into anyone who is wearing the same dress as you.
As you might expect, Charlotte’s designs are as cool as she is. There are Prairie tops and dresses galore, as well as sleeker shirt dresses, cycling shorts and sweatshirts. The influencer styles them herself in the campaign, mixing and matching dresses with her favourite dad trainers and mules.
She says, ‘The collection is an extension of my wardrobe, but filling the gaps with pieces I felt were still missing. It’s inspired by today’s streetstyle rather than runway collections. It brings together everything I love seeing on women around me, and reflects our forever summer mood… This pastel-infused, Diana-inspired, street style approved 15-piece collection is everything you need for Summer 2019!’
You can shop the entire collection on Amazon until 11pm tonight.