New York-based fashion influencer Charlotte Groeneveld , aka thefashionguitar has launched an affordable and gorgeous clothing collection, but there's a catch: you've only got 11 hours (at time of writing) to buy it.
As annoying as that might sound, it's actually for a good reason. It's part of the latest Amazon The Drop, which serves up limited-edition, street-style inspired collections designed by fashion influencers from around the world, that are all made-on-demand and available for 30 hours only via the Amazon App or mobile browser.
That way, it reduces waste by overproducing samples, and it also means you won't risk bumping into anyone who is wearing the same dress as you.
As you might expect, Charlotte's designs are as cool as she is. There are Prairie tops and dresses galore, as well as sleeker shirt dresses, cycling shorts and sweatshirts. The influencer styles them herself in the campaign, mixing and matching dresses with her favourite dad trainers and mules.
She says, 'The collection is an extension of my wardrobe, but filling the gaps with pieces I felt were still missing. It’s inspired by today’s streetstyle rather than runway collections. It brings together everything I love seeing on women around me, and reflects our forever summer mood... This pastel-infused, Diana-inspired, street style approved 15-piece collection is everything you need for Summer 2019!'
You can shop the entire collection on Amazon until 11pm tonight.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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