With shoes this cool, back-to-school just got so much better

Promotional feature with Primigi

Step up their style for the new term…

Where did summer go? It’s already time to pack away the beach gear and get set for a fresh new school year. Dispel the gloom with fun new pencil cases, backpacks, notebooks, and a fresh back-to-school wardrobe. Which has to include – best of all – a pair of shiny, brand new shoes.

Step forward, Primigi: our go-to brand of choice for fashion-forward children’s footwear that's ideal for term time.

The top Italian fashion brand has specialised in quality and high performance children’s shoes for over forty years. Prepare yourself for serious shoe envy – the timeless designs and on-trend styling will have you wishing they made matching grown-up pairs.

Take these girls’ school shoes… the sleek strap and glossy leather detailing guarantee instant playground status, while the cushioned soles will keep her feet comfy and well protected all day long, whether teamed with long socks or black winter tights.

Boys also have a great range to choose from, like this sturdy pair in soft but durable leather, with loads of cushioning for breaktime footie, plus double-strap detailing for maximum support. We can see Prince George rocking these, teamed with his trademark long socks/shorts combo...

And it’s not just school shoes – Primigi’s fabulous new-season collection includes trainers, boots and sandals, too. Your Mini-Me’s weekend is sorted with these adorable glittery trainers – perfect for parties too.

The children’s shoe experts at Primigi also understand that shoe shopping isn’t always a dream outing. Pre-empt the tantrums by downloading a conversion chart from the Primigi website. That way you can select the right size for your child and browse online rather than schlepping round the shops. Yet another reason in-the-know mums love the brand.

School shoes: officially sorted.