Oh Jeremy, you spoil us
The Moschino set
Entering a Moschino show is like walking into a different universe. Once you fight through the crowds of phone-waving Jeremy Scott obsessives and make your way across the cobbles and into the black marquee, an elaborately themed set punches you in the eyeballs.
In previous seasons, Scott has presented us with a carwash, a giant transistor, a decayed mansion…and once the actual clothes start coming out, and the theme starts to come to life in the form of looks, things get seriously OTT. Who can forget the dress that was an actual chandelier from the decayed mansion show?
So the wall of flowers at last night’s SS18 show seemed a little tame by Scott standards. I mean, this is Spring/Summer – we’ve seen every form of bloom, petal and bud imaginable already, and we’re only halfway through Milan! But hang on a minute. This is Moschino we’re talking about.
The invite – encased in a black ballet shoe – was a heavy hint at the first section of the collection. Out came Kaia Gerber, Gigi and Bella Hadid and all the supermodel gang in an S&M punk version of Black Swan.
With a heavy smattering of My Little Pony-emblazoned t-shirts for good measure. (Scott loves an ironic pop-culture reference). Gigi’s rose-pink tutu dress was entirely covered in feathers, from the bodice to the huge skirt.
Teamed with spike-covered leather biker jackets, fishnets and stompy leather boots, it was almost as if the spirit of Madonna was in the room. Not to mention Franco Moschino himself – the black leather biker caps and tight cropped leather jackets were a typical Scott tribute to Franco’s 1980s signatures.
Florals, for Spring? Groundbreaking. Actually, it REALLY is.
And then the fun really began. Dior said he wanted to ‘turn women into flowers’ – but I doubt this was quite what he had in mind.
The models were encased in mind-bending takes on the floral, from bright dresses trailing the kind of ribbon bow that would tie up a posy, to the piece de resistance: Gigi wrapped up as a living, walking bouquet, face peeking out amongst huge bunches of pastel-coloured roses and yellow gerberas.
The message card read: ‘I Love You!’ It might have been headline-grabbing but it was also strangely sweet – an exuberant tribute to fun and beauty.
Jeremy – we love you too. You certainly know how to cheer up Milano…