Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Culture
    2. Technology

    These are the trends that took over Instagram in 2018

    The hashtags, emojis and thriving online communities

    Jadie Troy-Pryde's avatar
    By Jadie Troy-Pryde
    Published 13 December 2018 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    gigi hadid instagram
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The hashtags, emojis and thriving online communities

    As the year comes to a close, we're looking back at all the things that have happened in 2018. The top Google searches of the year show that we were most interested in Meghan Markle (no surprises there) and Love Island (again, not shocked) - but what were we up to on Instagram?

    The social media platform has evolved from the early days of basic dinner pics with a Valencia filter. Now, we can upload clips of our lives to Stories, stream videos on Instagram TV and use the explore tool to find the content we most want to see.

    And what have we been looking at in our millions?

    When it comes to hashtags, the most used was #metoo, with around 1.5 million people selecting to join the movement on Instagram. Next was #timesup with 597,000 tags, followed closely by #marchforourlives with 562,000. So while we're finding out about celebs and reality TV on Google, it looks like we're using Instagram as a political platform, raising awareness for campaigns and movements that mean something to us.

    You may like
    • Kinda Chic Trend Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    • Nikki Lilly by Rebecca Spencer “I Had To Grieve My Old Appearance And What My Life Had Once Been”
    • AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled

    A photo posted by on

    It also seems that we're sharing the love on Insta, with the Heart Love Sticker by Arata being the most-used Giphy sticker in Stories, and the heart eyes was the most-used Face Filter. In terms of comments, the heart emoji was used over 14 billion times - does everyone know the real heart emoji meanings? Regardless - it's a lot of love.

    instagram

    Credit: Instagram

    The platform also saw interest rise in online communities. ASMR was the top niche community trend of 2018, with soap cutting, slime popping and makeup shaving all coming in as top players. Fornite also made its mark on Instagram, with the hashtag becoming the fastest growing tag globally.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    K-Pop saw an increase in popularity, with the BTS 'Army' being the top fandom community, and Drake's #InMyFeelingschallenge also did the rounds - remember when people were dancing alongside moving cars? Yeah, that. Even Will Smith got involved.

    What are your trend predictions for 2019?

    Jadie Troy-Pryde
    Jadie Troy-Pryde
    Social Links Navigation
    News Editor

    Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.

    Read more
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Nikki Lilly by Rebecca Spencer
    Life “I Had To Grieve My Old Appearance And What My Life Had Once Been”
     
     
    AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI
    Life I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    A selection of holiday photos taken by the author during recent travels, including landscapes, local food, architecture and everyday travel experiences.
    Travel I’m Not an Influencer. So Why Do I Feel Pressure to Post My Holiday Photos?
     
     
    Latest in Technology
    The Volvo EX60 - a true masterclass in design and an impressive leap for electric vehicles
    Technology Volvo’s Best-Selling Car Just Got an EV Upgrade—Why the EX60 May Just Convince You to Switch to Electric
    In a scene of mutual fascination, an indigenous mother and daughter bond over an intriguing discovery on a phone screen, deepening their connection through shared curiosity.
    Technology How to navigate your child's first phone without the door-slamming drama
     
     
    A woman uses EE technology
    Technology Three Ways To Enhance Your Children’s Learning With Technology
    Huawei nova 13
    Technology HUAWEI nova 13 Series are an accessory in their own right and come with some impressive features for creators
     
     
    Latest in Features
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
     
     
    nail brush benefits
    Nails My £4 Secret to a Minimal Manicure—This Simple Tool Makes Bare Nails Look Immaculate
    A woman lying on the floor scrolling on her phone
    Female health If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.