Marie Kondo, eat your heart out
Words by Olivia Harvey
From the editors of HelloGiggles
The video may be just over a month old, but Blossom’s viral video, “Get clever with your clutter…and these 7 organization hacks!” has trumped its competition. With over 330 million views and over 10 million shares, this how-to vid is now the most shared video on Facebook.
The video flies through 7 easy organisation tips, like using can tabs to organise your closet and pool noodles to keep your boots upright. Blossom uploaded the video to Facebook on May 18th, and people still can’t get enough.
Perhaps the wild t-shirt folding method is amazing the masses. Once they see that, users have no choice but to click the share button. (Right?)
The Blossom Facebook page is part of First Media, a content publisher aimed at millennial women who love and live for life hacks. The page has been liked over 18 million times and is followed by over 19 million Facebook users.
Other hit Blossom videos include “The easiest way to save a scorched pan without scrubbing!” with 164 million views —
– and “DIY Shrink Charms!” which has raked in 158 million views.
That last one is pretty darn satisfying to watch. They shrink so perfectly.
Because of its incredibly successful content creation, Blossom is one of Facebook’s top-performing pages. According to Tubular, Blossom is currently ranked fourth in the Top Overall United States Creators rank, with a total of 1,342,650,506 views for the month of May.
That’s a lot of views.
So if you’ve somehow managed to miss the Blossom Facebook takeover, now you know. They’re racking up the views and cannot be stopped. And that’s fine with us, because those life hacks are honestly too good to ignore.