Ivanka Trump tried to join the #TIMESUP movement but failed spectacularly

‘Eew go away’

ivanka trump

‘Eew go away’

The Golden Globes became a platform for politics this year, with hosts, award-winners and attendees using the red carpet and on-stage air-time to call out the mistreatment of women, following a crushing year of sexual harassment and assault revelations.

Prompted by the Harvey Weinstein allegations, the past few months have seen a shocking number of women come forward to share their own experiences of mistreatment and call for change, something that seemed to come to a climax at the 2018 Golden Globe awards, where the #TIMESUP campaign came into its own.

Women (and men) took to the red carpet in black in symbolic protest and high profile figures donned TIMES UP pins to call for change, but it was the speeches that really encapsulated the night.

‘I want all the girls watching here, now, to know that a new day is on the horizon’, announced Oprah Winfrey while accepting the Cecil B. DeMille award on stage. ‘And when that new day finally dawns, it will be because of a lot of magnificent women, many of whom are right here in this room tonight, and some pretty phenomenal men, fighting hard to make sure that they become the leaders who take us to the time when nobody ever has to say “Me too” again.’

While Oprah’s Golden Globes speech prompted an outpouring of love and support on the internet, there seemed to be one person who wasn’t welcome in the movement - Ivanka Trump, first daughter and as a result, advisor to the President of the United States.

oprah winfrey

(Image credit: Rex)

‘Just saw Oprah’s empowering & inspiring speech at last night’s #GoldenGlobes. Let’s all come together, women & men and say #TIMESUP!’ the 36-year-old tweeted, before getting trolled by the whole of Twitter, with Chrissy Teigen even replying '@IvankaTrump ew go away’.

Other celebrities to take issue with Ivanka’s tweet included actress Alyssa Milano who posted the public response: ‘Great! You can make a lofty donation to the Time’s Up Legal Defence fund that is available to support your father’s accusers’, and Rosie O'Donnell who posted, ‘Time is up vanky for u - daddy and jared - Oprah knows - so do we. Awaken child - now or never - u have 3 babies woman. Try harder.’

While Ivanka, author of Women Who Work, has insisted that she is behind gender equality and ending the mistreatment of women at work, her credibility took a blow last year when she was seen to be blocking Obama's gender pay gap policy - you know, the system working towards equal pay.

So it's safe to say Ivanka's efforts to own the #TIMESUP campaign have not gone well as it was proven once again that actions speak A LOT louder than words.

The first daughter has yet to respond to the backlash but her dad, Donald Trump, has already responded to calls for 63-year-old Oprah to run for president in 2020, with the president tweeting, ‘Yeah I’ll beat Oprah. Oprah would be a lot of fun’.

Time is truly up.

Jenny Proudfoot
Features Editor

Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.