Off to hit replay...
Few things make us feel more festive than the annual John Lewis Christmas advert, and no matter how many times we watch The Holiday or eat a Yule Log, Christmas hasn’t started till the shop’s advert drops.
We’ve been through it all – the snowman who travelled miles to get his snowwife a scarf, the little boy who’s pet penguin was desperate to find love, the bear who just couldn’t stay awake long enough to see Christmas without his friend the hare, and of course the man on the moon. Last year even saw Elton John as the star, with the 2018 advert seeing a young Elton given a piano – something that changed his entire life.
Yes, the winning formula for the John Lewis Christmas advert is simple – a heart-melting storyline, a cool cover song as a soundtrack and an adorable character as the focus.
It’s safe to say 2019 is a win.
Accompanied to a cover of ‘Can’t Fight This Feeling’ by Dan Smith from Bastille, this year’s ad is all about Excitable Edgar, a dragon who just cannot wait for Christmas. But like all good John Lewis ad characters, Edgar has an adorable weakness – when he gets overexcited he breathes fire – ruining Christmas for everyone else from melting ice rinks to setting wreathes alight, making his friends scared of him and stopping him from enjoying the yuletide.
We told you it was a tearjerker. Luckily for Edgar, he turns it into a party trick, coming in at the end and setting a Christmas pudding alight for everyone.
Well done John Lewis – a very strong offering.