This cult-favourite wrinkle-fighting moisturiser is now finally available in the UK

And we can’t wait to get our hands on it

In partnership with StriVectin

There are moisturisers and there are moisturisers – you know the kind we mean. They’re the ones that don’t just live up to the hype but are actually beyond hype in the first place because, y’know, they are actually more about the science and just get on brilliantly with doing what they do, as our very own beauty editor discovered (see below).

Enter SD Advanced PLUS Intensive Moisturizing Concentrate – the latest hero product in an already long line of top-sellers and favourites from cult US skincare brand StriVectin.

StriVectin has built its reputation on pioneering, high-performance skincare products that generate visible results. Every formula contains the brand’s own patented form of Niacin (NIA-114), which is backed by over 35 years of clinical research. In their own words, StriVectin strives to be ‘the trusted voice of skincare’, advocating plain speaking, proof-based claims and a commitment to ethical and environmental standards.

Seriously, what’s not to like about any of that?

SHOP NOW: StriVectin SD Advanced Plus Intensive Moisturizing Concentrate

How a cult product becomes a hero

StriVectin SD Intensive Concentrate was the first product ever sold by the brand 18 years ago, so that cult status has had plenty of time to prove its worth and has continued to do so as new scientific insights and breakthroughs have seen it evolve into its most effective formula yet.

The latest version of this iconic moisturiser, SD Advanced PLUS Intensive Moisturizing Concentrate is clinically proven to target 10 types of collagen and visibly reduce wrinkles in just two weeks*. All powered by Copper Tripeptides, Hyaluronic Acid and that aforementioned patented form of niacin, NIA-114, to strengthen the skin barrier.

No wonder it became the brand’s number-one-selling moisturiser in the US following its launch State-side last autumn, earning it a reputation as a favourite with beauty editors and skincare devotees alike.

‘My skin felt instantly hydrated,’ says Marie Claire beauty editor Lisa Oxenham upon trialling the product. ‘The texture is light and smooth, and left my skin looking radiant. I’m looking forward to seeing more results over the coming weeks.’

Beauty Drawer

Marvellous multi-tasking

If all that sounds good – and it really does, doesn’t it? – it’s not all.

For fans of multi-use beauty products (and frankly, who isn’t one of those?), there’s more. SD Advanced PLUS doesn’t just successfully target wrinkles, it’s also been clinically proven to fade the appearance of stretch marks in just four weeks**. (It is, perhaps unsurprisingly, the top-selling stretchmark cream in the US†.)

And now (as we might have mentioned) it – and the rest of StriVectin’s acclaimed skincare range – is available here, in the UK. What are you waiting for?


SD Advanced™ PLUS Intensive Moisturizing Concentrate is available in two sizes, 60ml (£69) and 118ml (£99) with free UK postage and returns. Find out more and buy at
* Based on instrumental testing
** Based on dermal evaluation
Source:  The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Skincare Dollar Sales, Jan. 2017 – Mar. 2020 Combined.



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