Beauty spotlight: Bella Freud 1970 EDP

Our verdict on this captivating scent that taps into the spirit and freedom of the 1970s

bella freud 1970 review

Our verdict on this captivating scent that taps into the spirit and freedom of the 1970s

Welcome to our weekly beauty product review, where we put everything that lands on our Digital Beauty Editor’s desk to the test. From skincare to make-up, body creams to hair styling tools. Every product is put through gruelling tests to work out whether they’ll match up to your expectations. Don’t know if a particular beauty product is for you? We’ve got it sorted…

The test subject: Bella Freud 1970 EDP, £85,

The notes: This captivating scent taps into the spirit and freedom of the 1970s. An alchemy of rich and tenacious accords celebrate the essence of cultural style and freedom. Elegant Rose de Mai and Saffron lift the heart and spirit of this composition with a base accord that simmers with ingredients of Frankincense, Myrrh and Benzoin with hints of blonde woods that give the fragrance a clear, crisp finish.

The verdict: If you're a fan of rose scents, you'll love this twist on a classic. Although it has a crisp finish, it still has a certain warmth. Upon the first spray you'll find a strong scent of Rode de Mai, before subtle hints of sandalwood and benzoin peer through. We found that it settled quite nicely during the day. And eventually settled into an aroma of rose, patchouli and musk.

Bella Freud 1970 also has great lasting power, especially if you spray it on freshly moisturised skin. We sprayed our pulse points in the morning and could still pick up the scent half way through the day. In fact, it wasn't until around late afternoon when we had to reapply. Definitely a good scent if you find yours disappear quite quickly. Plus,if it's good enough for Kylie Minogue, Noomi Rapace, Alison Mosshart and Johnny Depp (who all wear 1970), it's good enough for us. Well actually, that makes it good enough for everyone.

Natalie Lukaitis