Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    The UK Alcohol Guidelines Have Just Been Slashed. Dry January, Anyone?

    Pregnant women should not drink at all now...

    By Marie Claire
    Published 6 January 2016 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Men women drinking L
    Men women drinking L
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Pregnant women should not drink at all now...

    The recommended alcohol consumption quotas for men, women and pregnant women in the UK have just been changed after the first official investigation into drinking habits in more than 20 years. 

    Brits have been told to slash their alcohol intake with new advice saying men and women should now drink the same amount (14 units) and do so over the course of a week, instead of boozing daily. 14 units equates to around six pints of beer or seven glasses of wine. Pregnant women are now advised to abstain from drinking alcohol entirely.

    The new weekly drinking advice from Dame Sally Davies, the Chief Medical Office for England, attempts to discourage people from drinking each day. Prior to the changes, the maximum amount of alcohol units women could consume was 21 a week, or 3 per day (about the same as a daily 175ml glass of wine). Men were previously told to drink up to 28 units a week, or 4 per day (which roughly equates to a pint of beer, cider or lager).

    We've also been told not to 'save up' units - so it's a good job we're all partied out for now then... 

    You may like
    • Woman meditating in the garden Exhaustion, Brain Fog, and Low Mood Aren't Always Burnout—Here's The Diagnosis Women Are Missing
    • Wine glass and fresh bread on a dinner table As Steven Bartlett Says Wine 'Ruined His Life'—Top Psychologists Question Our Obsession With Optimisation
    • Anne Hathaway has just announced her third pregnancy at 43 Anne Hathaway's Pregnancy Hides a Much Bigger Truth About Having Babies in Your 40s

    Critics of Dame Sally's changes have pointed out that in general, Brits have been told to drink a lot less than their European counterparts. The Guardian reports that in Spain and Ireland, men can knock back over 20 units per week and the French have no official guidelines for anyone. On the other hand, women in the US are told to drink around 10 units a week.

    Investigations into our boozing habits started in 2013 after the government expressed concerns that the current guidelines were too lenient and complicated. The original guidelines were put together in 1987, and only updated in 1995 - since then, several studies have proved that even drinking moderately can increase the risk of some cancers in men and women.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Speaking to the BBC, Elaine Hindal, chief executive of alcohol education charity Drinkaware said: ‘Our research suggests that aside from the well-known impacts on the liver, broader alcohol-related health risks such as hypertension, heart disease and some types of cancer, are not commonly understood by many people.’

    This is backed up from stats from charity Alcohol Concern which reveal that an estimated 7 million people in the UK are unaware of the detrimental effect drinking too much alcohol can have on their bodies.

    Sticking to dry January has just got a whole lot easier.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Woman meditating in the garden
    Female health Exhaustion, Brain Fog, and Low Mood Aren't Always Burnout—Here's The Diagnosis Women Are Missing
    Wine glass and fresh bread on a dinner table
    Female health As Steven Bartlett Says Wine 'Ruined His Life'—Top Psychologists Question Our Obsession With Optimisation
     
     
    Anne Hathaway has just announced her third pregnancy at 43
    Life Anne Hathaway's Pregnancy Hides a Much Bigger Truth About Having Babies in Your 40s
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
     
     
    Latest in Life
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
    Parched earth, a woman drinking water and London’s skyline illustrate drought and growing concerns around AI water use.
    Life I Investigated the Hidden Cost of AI. One Data Centre Can Use as Much Water as 10,000 People
     
     
    Latest in Features
    Aesthetics Safety
    Beauty "What Did She Expect?"—The Sexism and Classism Behind The UK’s Aesthetics Safety Crisis
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
     
     
    Expensive beauty products, luxury beauty
    Beauty The Expensive Products That Are Actually Worth It, According to Beauty Editors Who’ve Tried Thousands
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.