Lulu is the first app to let women post private reviews of guys
Two female entrepreneurs have created and lauched a free app for iPhones which they believe to be the first place women can ‘post private reviews of guys’.
Friends Alison Schwartz and Alexandra Chong have come up with Lulu – a way women can read and write ‘reviews’ on men they are dating.
The site was first launched in December 2011 as a desktop computer-based service, but was relaunched as an app last year. At the time of writing, 80m profiles have been viewed on the site and 12m conducted.
Designed to be women-only, Lulu lets women anonymously research men they are interested in. They can post pictures of the men on the app, score them and list their best and worst character traits.
However, the founders are quick to point out it’s not a way for women just to insult men and they also remove men’s profiles if they write in and complain about it. Schwartz also told media outlet Business Insider that men go to great lengths to download the app- even changing their gender on Facebook, but they are usually caught out.
‘The vast majority of reviews are positive – ex-girlfriends, sisters, and friends helping other girls discover the guys they believe are keepers. To be clear, Lulu isn’t a place to trash-talk: Lulu’s review system makes it impossible for a vindictive ex to reveal the size of a guy’s itty bitty friend or claim he gave the Herp to 1,000 women’, the website reads.
Speaking to Business Insider, Schwartz said: ‘We definitely feel this is about female empowerment and collective wisdom.
‘We also feel boys are just the beginning. We’ll win the trust of our girls here and then take them into other verticals.’
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