The M&S Christmas Ad Has Arrived… And It’s The Coolest Thing You’ll Ever See

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Marks and Spencer's 'Magic and Sparkle' advert has finally been released, and we're a little bit in love with it

The video, which has been released online, and hits TV screens tomorrow (November 6), shows the 26-year old model and actress playing a number of our favourite fairytale characters.

Directed by Johan Renck (who has worked with the likes of Madonna), the short film is a two-and-a-half medley of Alice In Wonderland, Aladdin and The Wizard of Oz.

The advert begins with Rosie taking her adorable, and adventurous, Westie for a late night walk, before finding herself falling down a manhole and straight into a celebrity filled Mad Hatter tea party, with a very suave My Gandy as the top-hatted host. (Cue squeals).

After being chased through some woods by some human playing cards, Rosie finds herself on a magic carpet ride alongside David, before the two of them find themselves following a brick road to an emerald-coloured Helena Bonham Carter. 

Patrick Bousquet-Chavanne, the executive director of marketing & business development at M&S, who is overseeing the company’s Christmas campaign for the first time, said: ‘With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S.’

‘It’s really fun, very sweet and kitsch. It doesn’t take itself too seriously,’ said Rosie.

And that’s exactly what we want from our Christmas TV viewing. Now, someone pass the Quality Street…

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