£155 for duct tape sounds like a good idea because Raf Simons says so

It's couture and it's duct tape

raf simons duct tape
(Image credit: Rex)

It's couture and it's duct tape

If you’re moving house this week and can’t be bothered to get involved with the packing, that’s because you haven’t clapped eyes on Raf Simons’s couture duct tape.

It looks pretty much like it sounds. It’s a white duct tape roll with the 'Youth Project’ slogan written in bold red across it. But this being couture, you obviously wouldn’t really use it to pack boxes (come on).

raf simons duct tape

Shop now: Raf Simons Youth Project Duct Tape for £155 from Browns

As stated on the Browns site, where you can buy the roll for £155, ‘This red and white Raf Simons 'Youth Project' duct tape reminds us of packaging tape, except instead of posting off parcels with this piece you will be wrapping up your latest killer look. Made from durable white polyurethane, each two-inch wide roll is designed to be worn as an accessory and embellishment with your wardrobe full of designer clothes.’

raf simons duct tape

If you need a reference, take a look at the male models Raf sent down the winter at New York Fashion Week. They wore the tape in lieu of belts, wrapped chicly around a checked blazer or oversized coat.

This isn’t the first time an every day object has had a couture makeover. Prada recently brought out the paper clip of dreams, while Balenciaga gave Ikea a run for its money with its blue tote bag.

And to be fair, if it makes a boring chore a bit more exciting, we’re all for it.

Now excuse us while we go and book the removal van.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.