It's couture and it's duct tape
If you’re moving house this week and can’t be bothered to get involved with the packing, that’s because you haven’t clapped eyes on Raf Simons’s couture duct tape.
It looks pretty much like it sounds. It’s a white duct tape roll with the ‘Youth Project’ slogan written in bold red across it. But this being couture, you obviously wouldn’t really use it to pack boxes (come on).
As stated on the Browns site, where you can buy the roll for £155, ‘This red and white Raf Simons ‘Youth Project’ duct tape reminds us of packaging tape, except instead of posting off parcels with this piece you will be wrapping up your latest killer look. Made from durable white polyurethane, each two-inch wide roll is designed to be worn as an accessory and embellishment with your wardrobe full of designer clothes.’
If you need a reference, take a look at the male models Raf sent down the winter at New York Fashion Week. They wore the tape in lieu of belts, wrapped chicly around a checked blazer or oversized coat.
This isn’t the first time an every day object has had a couture makeover. Prada recently brought out the paper clip of dreams, while Balenciaga gave Ikea a run for its money with its blue tote bag.
And to be fair, if it makes a boring chore a bit more exciting, we’re all for it.
Now excuse us while we go and book the removal van.