We've found the new Zara and you're going to love it

Dare you not to buy anything

Dare you not to buy anything

It may be hard to imagine a life beyond Zara, its fabulous £10 earrings, party bags and shopping hacks, but trust me there is. Which is pretty exciting news if like me you're a bit fed up of seeing literally everyone on the tube in the same dress as you.

Introducing Hallhuber, the German answer to the popular high street store. The brand isn't actually new, as it was first launched in Germany in 1997, however it's having a bit of a moment in the UK, thanks to lots of major influencers starting to wear it.

The likes of Anisa Sojka, Tess Montgomery and Constantly K have styled the store's colourful knits and oversized leopard print coats for the new season, and it's making me think it's worth straying a little bit - sorry Zara.

A photo posted by on

A photo posted by on

A photo posted by on

Like Zara, it takes inspiration from the catwalk to offer trend-led pieces at affordable prices (price points are only slightly higher than Zara, starting at £20 and with dresses retailing around £100).

For AW17, there is plenty of 70s florals and high neck blouses, mixed in with luxe velvet and embellished pieces for party season. You can shop the collection in store at Hallhuber concessions in House of Fraser, though the website is the easier option.

Here is my edit of the five best pieces from the new collection, including one seriously fabulous floral dress, all of which you can shop now.

Shop now: Lace dress with striped rib knit cuffs dark green for £119 from Hallhuber

Shop now: Maxi coat with glen check pattern for £199 from Hallhuber

Shop now: Polo neck jumper for £59 from Hallhuber

Shop now: Silk dress with Lurex leaves for £129 from Hallhuber

Shop now: Floral A-line dress for £99 from Hallhuber

There are lots more nice things dropping in time for party season, so keep your eyes peeled. Told you you'd like it.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.