George At Asda Stole A Very Clever Idea From Paris Fashion Week

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  • The budget chain recreated its own version of Chanel's buzzworthy supermarket

    Just like the rest of us, the clever people at Asda loved Chanel’s cheeky supermarket-themed show during Paris Fashion Week.

    Unlike the rest of us, they found a way to knock off the idea in a very cute (and profitable) way.

    The budget chain introduced their own take on Karl Lagerfeld’s supermarket sweep on Wednesday, staging its own show at the Park Royal, North West London branch.

    Using models that resembled Karl’s beauties – Cara Delevingne, Joan Smalls and Kendall Jenner – the supermarket set up a showing of its George brand clothing.

    The models strutted through the grocery aisles, pushed each other in trollies and posed near the hot pizza counter.

    Helen Low, head of design for George at Asda said: ‘If Chanel can do it, so can George. After all, we bring the latest trends straight from the catwalk to our customers every single day at a fraction of the designer price tag. With the looks and models to compete with the Parisian catwalks, we’ve shown Rihanna that she’s not the ‘Only Girl In The World’ who can pull off supermarket chic.’

    It’s pretty impressive that Asda pulled together its show so quickly – and it definitely succeeded in getting people talking.

    Plus, we love the fact that average George at Asda dress costs just £15, compared to Chanel’s £1500 designs. At that price you can buy clothes and still have money left over to buy some actual groceries.

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