Designers give Pudsey a makeover

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  • Children in Need’s iconic Pudsey Bear has been given a fashionable revamp by designers

    Children in Need’s iconic Pudsey Bear has been given a fashionable revamp by designers.

    Each unique Pudsey is being auctioned online to raise money for the charity to make a positive change to the lives of disadvantaged children and young people across the UK.

    The designers giving Pudsey a fashion forward makeover include Erdem, Katie Hillier, Mulberry, Giles Deacon and Henry Holland. Each creation is also on display in Liberty until 19th November.


    Pudsey’s signature yellow fur has been recreated in an array of fabrics including leather and suede.

    Giles Deacon continued his Spring/Summer 2012 theme by turning Pudsey silver with a Swarovski Elements crystal eye patch and plaited, fringing whilst Erdem’s version features the designer’s signature florals.

    See Erdem’s Spring Summer 2012 collection here

    Henry Holland also noted that Pudsey was a designer’s dream: ‘Pudsey was great to work with and not as much a diva as I had thought!’

    The House of Holland creator went on to explain: ‘When we made Pudsey we were in the midst of preparation for the SS12 show and we were feeling a punk aesthetic so decided to punk up Pudsey.’ The result? An edgy looking Pudsey rocking 100% wool House of Holland tartan.

    Louis Vuitton and and Pringle have also contributed to the collection but these luxe bears will be joining the auction fashionably late next week.

    The other bears are available to the highest bidder by clicking here


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