Cheryl Coles newly dyed red hair sparks Cheryl Effect
Sales of red hair dye rose by 22% last weekend thanks to Cheryl Cole, the Girls Aloud singer and trend setter.
Since appearing at the weekend with newly dyed red locks, Cheryl Cole has sparked a hair revolution, with supermarket Asda reporting massive increases in sales of red-hair dye. Cheryl follows in the footsteps of band-mate Nicola Roberts, as well as other famous stars including Nicole Kidman, Marcia Cross, Lindsay Lohan and model du jour Lily Cole.
Anna Coote, Asda Health & Beauty Manager, comments, 'Cheryl Cole’s fashion and beauty regime regularly turns heads but now shoppers are flocking into store for a quick fashion fix with a packet of hair dye. Cheryl’s new colour could be the new ’Rachel’ or ‘Posh Bob’ for 2009.'
Cheryl is famed for spending thousands of pounds on keeping up her high standards, reportedly spending £30,000 on an exercise bike. Anna adds, 'A packet of ASDA's hair dye is just £1.47 so it a great value way to create a celebrity-styled new look overnight, so we’ll be making sure we have plenty in stock compared to the usual favourite colours such as honey-blonde, chestnut and mahogany.'
To view more famous red-heads, check out our online gallery by clicking here.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
Prince George, Princess Charlotte and Prince Louis have to miss an A-list event for a very relatable reason
By Jenny Proudfoot
Kate Middleton's Monica Vinader necklace is currently 30% off in the Cyber Monday sale
Snap it up before they sell out
By Penny Goldstone
Princess Kate's "image change" is reportedly down to her upcoming portrayal in The Crown
By Jenny Proudfoot