This is what REALLY went wrong with the Oscars envelope blunder

Oh, we kind of get it now ...

Words by Jadie Troy-Pryde

The Oscars 2017 might have been over twenty four hours ago, but it feels like no one can stop talking about this year's ceremony.

From the celebrities ensuring that it turned political, to Andrew Garfield looking at Emma Stone and making you believe in love again, it really was a night to remember.

But the one thing that absolutely everyone is still talking about is that massive envelope fail. You know, the bit where La La Land was mistakenly announced as the Best Picture winner when in fact, the film that really won was Moonlight.

The whole mess only lasted three minutes but the level of cringe made it feel like it was going on for hours.

And it seems that we've finally got an answer as to why the whole thing went so horribly, horribly wrong.

PricewaterhouseCooper's Brian Cullinan is one of two people who hold on to the sacred envelopes containing the winners, the other being his colleague, Martha Ruiz. Their job is to stand backstage, on either side, and hand the envelopes to the A-listers who present the Oscar to the winner.

Moments before the Best Picture announcement, Brian had tweeted a photo of Emma Stone backstage, who had just picked up her Best Actress Oscar for La La Land.

We're pretty sure if we saw Emma nipping about with an Oscar in her hand, we'd want a photo of it too.

However, just seconds after he posted it, Brian handed what he thought was the envelope for Best Picture to presenters Warren Beatty and Faye Dunaway.

And this is when the accidental switcheroo happened. Each envelope has a duplicate, and Brian mistakenly handed the two presenters the second envelope for Best Actress, which is why Warren and Faye read the musical as the winning film.

Did Brian's starstruck snap of Emma distract him from handing out the correct envelope? Can we blame him? Does it even matter anymore?

He probably thinks so, as he has since deleted the picture.

But one thing is for sure - this is never going to be forgotten. Ever.