With viewing figures reportedly plummeting to an all time low, it’s thought bosses are considering dramatic changes to the show.
Daybreak has barely left the headlines in recent weeks, with audiences switching off the revamped breakfast show in their thousands. Now bosses are considering dramatic measures, and could bring in the team behind I'm A Celebrity... Get Me Out Of Here! according to reports.
With viewing figures at an all time low – reaching just 580,000 earlier this week – it’s thought emergency talks are going on behind the scenes, with some suggesting a completely new production team is the only way to save the show.
Current producers claimed success back in August, when Daybreak launched to an acceptable 1million viewers, all tuning in to see the new format.
But since then, the show has been hemorrhaging fans, and it seems they could soon find themselves being replaced.
It’s thought execs are keen on bringing in the successful team behind behind I'm A Celebrity... Get Me Out Of Here! to work their magic on the show in an effort to halt the decline in viewing figures.
‘Things are going from bad to worse on Daybreak,’ one production ITV insider told the Sun.
‘We went for revolution rather than evolution when we axed GMTV, but now it's us who are against the wall.’
Following complaints the set was too 'cold' and 'modern', set teams have even shipped in potted plants, coffee cups and even the daily papers to help make the sofa look more appealing.
Viewers have complained about everything from the set, to the presenters and even the guests since the launch, but what are YOUR thoughts on the show? How bosses could improve ratings? Let us know in the comments box below.