Calling all aspiring entrepreneurs! Jo Malone is here to help

The fragrance queen is looking for budding businesspeople to feature in her new BBC One television show

Jo Malone - World News - Marie Claire
Jo Malone - World News - Marie Claire
(Image credit: Jo Malone London)

The fragrance queen is looking for budding businesspeople to feature in her new BBC One television show

One of Britain's most successful businesswomen, Jo Malone, is branching out onto the small screen - and is looking for emerging talents to take part in her new four part series.

Having worked as Creative Director for her own brand of luxury fragrance and skincare products for over a decade (of which Cheryl Cole, Billie Piper and Daisy Lowe are fans), Jo now wants to offer her guidance and advice to help make the dreams of other aspiring entrepreneurs come true.

Throughout the show, which will be broadcast on BBC One in the spring, Jo will mentor eight contestants, and help them try to transform their fledgling business into a huge high street success.

The four shows will each take on a different theme of Home & Garden, Food & Drink, Children and Accessories.

‘In a previous recession, I was a small business trying to become more successful,' says Jo. ‘I learnt so much from that time.'

‘Through this series, I will support and encourage a range of entrepreneurs to try and realise their dreams and fly the flag for British retail,' she continues. ‘I hope that by empowering people with the belief that they can succeed, we can help these fledgling businesses meet the challenges they face at this time.'

So if you've got an original product or range, but think you could benefit from Jo Malone's expert industry advice, then simply fill in the New Brands application form at

Closing date is 30 November, so better get going!

Jo Malone - World News - Marie Claire


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