Budweiser Apologises For 'Offensive' Slogan

Some customers felt it encouraged irresponsible drinking and rape culture

A new label on bottles of Bud Light has caused outrage in America, where customers noticed that it bore the slogan 'The perfect beer for removing "no" from your vocabulary for the night.'

Twitter was flooded with complaints from those who felt that the message - and the accompanying hashtag, #UpForWhatever - encouraged rape culture and reckless drinking. Last night Alexander Lambrecht, vice-president for Bud Light, released an apology on behalf of the brand, explaining that the tagline is one of 140 'scroll messages' appearing on bottles, and will no longer be printed on any labels.

'It’s clear that this message missed the mark, and we regret it,' said Lambrecht in a statement. 'We would never condone disrespectful or irresponsible behaviour.'

It's not the first misstep from Bud Light, which is targeted at female drinkers. In March, the company ran into trouble for tweeting 'On #StPatricksDay, you can pinch people who don't wear green. You can also pinch people who aren’t #UpForWhatever.'

Pinching people, really? Sounds like Bud Light needs to be up for a rebranding.