FIRST LOOK: Rihanna bares all for new Nivea campaign

The singer has stripped off to star in the new campaign celebrating 100 years of the beauty brand

Rihanna for Nivea - beauty, news, Marie Claire
Rihanna for Nivea - beauty, news, Marie Claire
(Image credit: Nivea)

The singer has stripped off to star in the new campaign celebrating 100 years of the beauty brand

Check out this stunning shot of Rihanna as the new face of NIVEA...

SEE RIHANNA'S STYLE HIGHS & LOWS HERE!

The Barbados-born beauty has just been announced as the latest A-list spokesperson to front the cosmetics brand - in a special campaign to celebate their 100th anniversary.

The first image, released this morning, sees the 23-year-old stripped back and bare-faced - wearing nothing but a coy smile and glowing skin.

Rihanna for Nivea - beauty, news, Marie Claire

The 100 Years Skincare for Life campaign kicks off in May with a serious of celebratory events - and will coincide with the launch of Rihanna's world tour, for which NIVEA has just been announced as sponsor.

'Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,' says NIVEA board member, Markus Pinger.

'We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.'

What do you think of Rihanna's nude NIVEA campaign? Let us know your thoughts in the comments box below!

SEE RIHANNA'S STYLE HIGHS & LOWS HERE

The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.