Creme de la Mer launches treatment space in John Lewis

Luxe skincare brand Creme de la Mer has launched its treatment area in the new beauty halls of Oxford Street's John Lewis. Olivia Cox investigates...

Luxe skincare brand Creme de la Mer has just launched a revolutionary new treatment initiative: the on-counter facial.

Except that it's not strictly on-counter. So fear not, bashful Barbaras - the treatment is still uber discreet.

I found the semi-private area pleasingly tucked away (read: hidden from prying eyes), in a branded mini-booth complete with all the la Mer mod cons - think pristine fish tanks, whiter-than-white walls, and products galore. Including, as it happened, a whopping 500ml pot of the original Moisturizing Creme. Santa take note..

Once safely housed within the uber-luxe white treatment chair, it was hard to believe I was still in one of London's busiest department stores. Any rogue shopper-noise was quicly replaced with a selection of waves, crickets, and other such natural sounds, which continued to play through an inventive headband-cum-speaker system through-out the treatment.

My facial (as with each and every Creme de la Mer treatment) was totally bespoke, which means no second-guessing whether you need a brightening, hydrating or clarifying facial before you go.

The best part? The £50 booking fee is redeemable against product purchases on the day - it'd be rude not to, really...

For availability, contact the Creme de la Mer counter at John Lewis, Oxford Street - 020 3073 0646.