Be warned, the pros at Aveda don't just want to make you look beautiful but feel great too. Sound good? Yup, we're in.
This is a Marie Claire advertorial
Be warned, the pros at Aveda don’t just want to make you look beautiful but feel great too. Sound good? Yup, we’re in.
It’s thanks to their Ayurvedic heritage, the traditional Indian philosophy that treats your beauty and wellbeing. For us, it’s the moment we inhale the calm aroma of lavender and ylang ylang as we lather our hair with the cult cleanser Shampure™. Or the mind-soothing scent of Stress-Fix™ Body Lotion that somehow makes your angst drift away. These perfectly packaged antidotes to our fast-lane-lives don’t just happen in the shower, but at Aveda salons too (with 481 salons in the UK find your nearest at www.aveda.co.uk.) The welcome cup of Aveda Comforting Tea and the stress-busting neck and shoulder massage are just some of the thoughtful extras that keep us hooked. From our investment grooming cut and colour, to a quick mani and blowdry before a big night out, they’re always on our beauty speed dial. Oh and did we tell you about their latest hair gem? Smooth Infusion™ Naturally Straight styling cream – this potent botanical-based formula coats hair and progressively loosens kinks and curls. The more you use it the easier it is to play it straight. We’d say that’s proof enough of nature and science working in perfect sync.
And while we love the fact they give great hair, it’s not the only giving the peeps at Aveda excel at. They boast impressive beauty-with-a-conscience credentials, from their commitment to using post-consumer recycled packaging, to ingredient sourcing schemes that help promote the welfare of the local community. They also raise millions each year through their Earth Month initiative, to support grass roots environmental projects. We say that’s a whole lot of heart.
Whether you fear the frizz or dream of smooth, straight locks, find out how YOU can get your dream hair with Aveda and Marie Claire.
Check out Aveda.co.uk for even more info.