Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    What Current Population Stats Mean For Our Sex Lives (Hint: It's Both Bad And Good)

    With more women than men living in the UK, our approach to sex is changing...

    By Marie Claire
    Published 7 September 2015 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    With more women than men living in the UK, our approach to sex is changing...

    At last count (which was in 2011, FYI) the UK had a population of 31 million men - and 32.2 million women. And while there are tonnes of factors behind this (women have a longer life expectancy than men, for one thing), the bigger the gap in gender ratio, the bigger its effect is on our sex lives.

    Unfortunately, as it stands, an investigation into exactly how the current UK population affects our bedroom activities has yet to be carried out. But a new book has just been released detailing exactly what it means in America (where there are approximately 158 million women, and 151 million men).

    Yep, according to Jon Birger in his new book, Date-onomics: How Dating Became a Lopsided Numbers Game, when there are more women in society, we have more sex. But when there are more men out there, we're more likely to settle down.

    'The dating pool for straight, millennial, college graduates has four women for every three men,' Birger wrote in a recent article for the Washington Post. 'No wonder some men are in no rush to settle down and more women are giving up on what used to be called “playing hard to get”.

    You may like
    • Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    • Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS The Gambling Industry's Newest Bet? Women
    • B _ W - Woman reading book with wine in natural sunlight - TVS 9 of Britain's 10 Bestselling Novels Begin With a Dead Woman. I Asked Authors, Literary Experts and a Criminal Behavioural Analyst Why

    'When there are plenty of marriageable men, dating culture emphasises courtship and romance, and men generally must earn more to attract a wife. But when gender ratios skew toward women, as they do today among college grads, the dating culture becomes more sexualised.

    'The good news, at least according to the work of psychologists and sex-ratio pioneers Marcia Guttentag and Paul Secord, is that people tend to have better sex when ratios skew female. The downside? Women frequently wind up being treated as sex objects, and men are more inclined to exercise the option to delay marriage and play the field.'

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    It's an interesting theory - but Birger's philosophy is unsettling. He believes that when there are more men than women, the power is in our hands to choose who we want to end up with and, as a result, marriage rates will rise. But when there are more women than men, he reckons women become 'sex objects', and that's why we're all staying single for longer.

    And that's when we start hitting our heads on the desk. Because even when Birger is placing the power in women's hands, he's assuming that the majority of women want to settle down more than men. And while some of us do, a lot of us really, really don't.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    B _ W - Woman reading book with wine in natural sunlight - TVS
    Culture 9 of Britain's 10 Bestselling Novels Begin With a Dead Woman. I Asked Authors, Literary Experts and a Criminal Behavioural Analyst Why
    Two women running on a track
    Fitness From Clubs to Marathon Sign-Ups, I’m Witnessing More and More Women Engaging in Sport—Here’s Why It’s Happening
     
     
    Latest in Relationships
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    Women smiling on the beach
    Relationships I Finally Stopped Asking “Does He Like Me?” — And Started Asking “Do I Like Him?” It Changed Everything
     
     
    Latest in Features
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
     
     
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.