Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    What men really think about dating apps

    From Bumble to Tinder, there's a whole host of dating apps at our fingertips. But with so much choice on offer, are they helping or hindering us in our quest to find The One? Writer Josh Glancy explores digital dating dilemmas

    By Marie Claire
    Published 3 January 2019 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    (Image credit: Illustration; SHOUT/ Dutch Uncle)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    From Bumble to Tinder, there's a whole host of dating apps at our fingertips. But with so much choice on offer, are they helping or hindering us in our quest to find The One? Writer Josh Glancy explores digital dating dilemmas

    I was on holiday in Mexico recently with a beautiful, and perennially single, female friend; let’s call her Lauren. We drank Coronas, ate emulsified ants, and visited Mescal distilleries nestled in the hills above Oaxaca. It was a joyous week.

    One thing bothered me, though. At every stop, Lauren insisted on having her photo taken – by a cactus, with a donkey, making tortillas. The purpose was not to service her Instagram, but a quest for the perfect Bumble profile pic. This quixotic obsession got me worrying about the effects of app dating and how it’s warping our romantic priorities. Lauren is one side of the coin, anxious and questing, but myself and many men are on the other. I’ve become convinced that dating apps are making many men miserable.

    It seems counter-intuitive. What could possibly be wrong with having an endless supply of beautiful women available at the merest swipe of a thumb? Sex-infused dating is now more accessible than ever. We are no longer limited by the confines of our immediate social circle or what bar we happen to be in. I recently attended the wedding of a couple who would never have met without an algorithm to introduce them. Two people from utterly different worlds who now seem ideally matched. It was thrilling to behold. But by solving one problem, apps like Hinge, Bumble, Happn and Tinder have created another. Men are suffering from the complacency of easy access and the tyranny of endless choice.

    At a men’s group I sometimes attend in Brooklyn, several guys have complained of how app dating is making them feel worthless. They describe their sex lives as a parade of unsatisfying mini-affairs, their bedposts filled with notches, their hearts empty of love.

    You may like
    • Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    • Obsession is a 2025 American supernatural psychological horror film The Horror of Having a Crush in the Social Media Age
    • Milly Goldsmith “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”

    What could possibly be wrong with having an endless supply of beautiful women available at the merest swipe of a thumb?

    They spoke of being unable to resist the temptation to indulge their libido – which is now so effortless – but of feeling an emptiness during and after these affairs. A niggling fear that they’ve lost the art of finding or maintaining a meaningful relationship. ‘I don’t want to keep fucking different girls every week,’ one of them told me. ‘I just want someone I can be myself with.’

    Apps are encouraging men’s worst instincts. Why commit to one relationship when there are so many other potential mates out there? Why be monogamous when promiscuity is so damn easy? Why judge a girl on the deep facets of her personality when you can make a snap decision based on the symmetry of her face?

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    This was my experience of app dating, too, which I tried when I first came to New York. I could feel myself slipping into a superficial, acquisitive mindset, casually dismissing some girls and pining for others based simply on how much cleavage they showed in their profile picture. I hated it and deleted the apps, permanently. I preferred dating the old-fashioned way.

    Women such as Lauren – and men, too – have internalised this reality. The shallow among us may enjoy this dynamic, but for many it is unsatisfying. While most men have a voice in their head urging them to sleep with as many women as possible, the truth is promiscuity isn’t for everyone. The most promiscuous periods of my life have often been the least happy.

    I have nothing against promiscuity. If you want to shag till you drop, go for it. But now that dating apps are a permanent reality – transforming the way we meet and mate – it’s time we acknowledged this paradox: the more convenient finding love becomes, the more difficult it is to sustain. We’ll be much happier for it.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Obsession is a 2025 American supernatural psychological horror film
    Life The Horror of Having a Crush in the Social Media Age
     
     
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    Caucasian woman caressing face of man - stock photo
    Life What The Invite Gets Right About Open Relationships, According to the People Living Them
     
     
    Latest in Relationships
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    Women smiling on the beach
    Relationships I Finally Stopped Asking “Does He Like Me?” — And Started Asking “Do I Like Him?” It Changed Everything
     
     
    Latest in Features
    The Beauty Digest
    Beauty The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
     
     
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.