Create A Coastal Hideout Of Your Own At Home

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Update your tableware with Sainsbury’s new Coastal collection for a beach-hut inspired set up

    This is a Marie Claire Advertorial.

    There’s a cool minimalist approach to coastal style in Sainsbury’s latest homeware collection that reflects the many shades of the sea, from stormy steels to inky deep blues.

    Think crisp white walls, washed-out wooden furniture, and quirky wicker and rope ornaments, which all bring a touch of the beautiful British seashore into your home. Natural light is key to the trend, so open up the windows to let the fresh air and breeze evoke feelings of being beside the coast.

    Fill your home with nautical-inspired crockery such as sailor-striped mugs and look for key pieces such as jugs with seaside prints to tap into the coastal trend. You’ll find stunning sharing platters and snacking bowls at Sainsbury’s, which look stylish both on the table or stacked on shelves as a decorative display.

    Napkins are back in the style stakes, so opt for plain designs in neutral shades such as muted grey to add to the feel of laid-back, carefree coastal style. Display blue bottle-shaped glass vases, varying in size, on the table and style with a single white flower to add extra interest. Then all that’s left to do is to invite your dinner guests over!

    ‘The essence of our Coastal collection brings together organic forms, reactive glazes and tactile matte surfaces, inspired by the great British coastline,’ says Andrew Tanner, design manager for home at Sainsbury’s. ‘Texture is key, from eye-catching bubbled glassware to wicker and rope-trimmed storage, laundered cotton cushions and driftwood-hued pottery.’

    Whether you want to go for a full-on coastal themed dinner table and display nautical-inspired striped cushions on each chair, or play it subtle with sea-sprayed ceramic pots and quirky signs that wouldn’t look out of place in a surfer’s beach hut, you’ll find everything you need – all reasonably priced at Sainsbury’s – but hurry, while stocks last.

    Like the look? The Coastal collection is available at selected Sainsbury’s stores now. To see more of the new collections and to find your nearest store, visit

    Reading now