Savvy online shoppers are turning to slick styling service, Stitch Fix, for a bespoke wardrobe edit. Here’s how to get in on the action and tap AW19’s key trends:
If you’ve ever coveted your own dedicated stylist but baulked at paying for princely personal shopping sessions, Stitch Fix – the personalised retail experience – is just what you and your wardrobe have been waiting for. Launched almost nine years ago by CEO Katrina Lake in San Francisco, Stitch Fix hit the UK market in May.
This October, it will be serving up exclusive in-house labels (Mauvette and Editor’s Cut), as well directional Scandinavian brands, such as Baum und Pferdgarten, Samsøe & Samsøe and the effortlessly chic French brand Maison La Biche.
‘Stitch Fix offers a fundamentally different, smarter and better way to shop,’ Lake says, ‘one Fix at a time.’
Here’s how it works:
You sign up at Stitchfix.co.uk and complete a ‘style profile’ that allows the brand to capture what shapes, styles, palettes and prints you prefer; whether you’re looking for power workwear or casual, trend-led looks. You’re then matched with a pro, real-life stylist who curates a five-item ‘Fix’ tailored entirely to you. The items are posted out to you for free and the £10 styling fee can be redeemed against any item/s you decide to purchase.
Impressed? Us too. Your bespoke AW19 wardrobe awaits…