Snap Fashion

This fashion app will change the way you shop

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • What is Snap Fashion?

    Sponsored post in partnership with Snap Fashion

    You walk by a girl wearing a top in exactly the shade of pink that you’ve been searching for months; it’s that perfectly minky shade that you need in your life. You tap her on the shoulder, shower the item in question in compliments and beseech her to tell you where it’s from.

    Her response? ‘Last season Zara’ or worse still ‘It’s vintage’. Heartbreak ensues.

    Thanks goodness for tech wizards like Jenny Griffiths, the

    29-year-old brain behind the Snap Fashion app. Add this super-useful colour-matching shopping app to your phone’s repertoire and make finding your dream pieces simple.

    Available on iPhone, Android and also online at it works a little like this:

    1. Take a photo on your mobile phone of an item of clothing IRL, from the internet or in a magazine.
    2. The app sets to work scanning over 1 million items of clothing (including footwear and bags) from over 16,000 brands (from New Look to Net-a-Porter) in under half a second.
    3. Feast your eyes on the results, which will show you everything in-store in your chosen colour.
    4. Tap on an item to buy it, or save it to get sale alerts.

    Genius, no?


    Snap Fashion is a great way to get outfit inspiration from the world around you, and to ‘be your own stylist’. From a photo in a magazine, to an artwork or just a really cool shade that grabs your attention, simply snap it, upload it and watch the options pour in.

    It’s also a great way to find on–trend items without having to trawl the high street. You can seek out autumn/winter 2016’s perfect camel coat, a little red dress to see you through the party season in style or the perfect model-off-duty navy bomber jacket.

    Just download the Snap Fashion app now to get started.

    You can thank us later.

    Reading now

    Popular fashion stories