Denim is a huge runway trend this season as seen at Chloe to Gucci. From slouchy styles to tailored looks this versatile fabric is a must have for your summer wardrobe. However, jeans are not the only staple you'll need. The denim dress, the skirt, the jacket, pretty much any garment in denim is trending right now so head to any of our top 5 destinations to get kitted out.
Boasting an impressive 26,000sq ft and stocking over 11, 000 pairs of jeans to choose from you are sure to find your denim solution here. Head to the 'Jeanius bar' and get involved with some fun 'bespoke digital content'.
John Lewis Denim Wardrobe By Trilogy
John Lewis have partnered up with Trilogy to create a brand new 'concept store’. The dedicated space is available at Peter Jones and on www.johnlewis.com. Founders of Trilogy Lesley Torson and James Leslie have put their product knowledge and denim expertise into curating the denim offering for the concept store. Expect to see well known brands including DL 1961, AG and JBrand. All staff are personally trained by Trilogy denim experts and will be on hand to help you put together your ultimate denim wardrobe.
Matches have recently launched their new denim studio, stocking over 50 denim brands and exclusively stocking new brands Bliss & Mischief and Tortoise Denim Collection the new brands you need to know.
‘The ultimate Denim Destination’ has launched the Denim Clinic’; a new initiative inviting customers to book appointments for a personal one-to-one styling session. Also on offer is prosecco or coffee whilst you shop making that perfect jean shopping experience a whole less stressful.
Whistles have introduced a denim range for the first time. Designed to work for any occasion featuring 8 key fits, a small but chic collection that can easily be dressed up or down. We're loving the 'Slouchy Flare'
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Abisoye Odugbesan is a London-based freelance fashion stylist and was previously fashion editor at Marie Claire UK. Abisoye is also the founder of beauty platform Beauty And Style Edit. Her work includes styling fashion and beauty editorials, celebrity dressing, wardrobe and brand consultancy, still life shoots and e-comm.
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