Discover the Scandi-style knitwear we’re snuggling up in this season

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  • The trans-seasonal hero knits you need in your wardrobe

    Promotional feature with Lindex

    No doubt about it, Scandinavia has captured the language of style – and it shows no signs of being silenced this season. Combining effortlessly cool comfort with easy-to-wear basics and interesting shapes, it’s all about silhouettes that shout about your individuality with minimal effort. And no-one owns it more than Lindex – the label giving us all the trans-seasonal #knitweargoals now that the weather is getting cooler.

    ‘Our autumn knits are focussing on femininity and comfort,’ says Annika Hedin, Lindex Head of Design. ‘The inspiration comes from clean expressions which is a big trend, as well as the more romantic folklore with details such as flounces and embroideries.’

    Think iconic shapes and beautiful jewelled colours across the knitwear campaign, fronted up by three influencers who are keen to speak out about female empowerment through fashion.

    Hailing from Sweden, Norway and the UK, Babba Canales, Maya Vik and Phoebe Collings-James are transforming cold weather dressing from sensible to sensational. Complemented by Lindex’s range of sustainable denim and statement separates, these three hero pieces are about to become your new wardrobe staples…

    1. The Chenille Jumper
    Stockholm-native and entrepreneur, Babba Canales is the brains and beauty behind brand marketing agency, By Babba. Last year, she was named on Forbes’ 30 Under 30 list, making her one of the most successful entrepreneurs in business. She wears this season’s must-have chenille jumper and pleated skirt combo, which is sure to rack up compliments at the office, on a weekend brunch and on your Insta feed.

    2. The Bodycon Dress
    Music and fashion go hand-in-hand – and award-winning singer, songwriter and bass player Maya Vik commands control wherever she goes. Having bagged a Spellemannprisen, the Norwegian equivalent of a Grammy, she rocks this figure-flattering bodycon dress with a corset belt – sure to be sold out soon.

    3. The Check Trousers
    Phoebe Collings-James is a contemporary artist from East London, and her laid-back edgy style shines through in these wide-leg checked trousers, which she’s teamed with a boyfriend cardigan and platform shoes to create a seriously cool office look.

    The collection is full of standout pieces to take you straight from your desk to drinks. Try pairing on-trend indigo denim with Lindex’s simple cami for day and transition into the evening with strappy heels and tassel earrings.

    And there’s no need to wait until Christmas to gift yourself with one of these gorgeous garms. Use the code LINDEXMCAW17 before 31 October when you shop online and you’ll get 30% off! We’ll race you there…


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