Found! The everyday luxury lingerie collection you won’t believe is high street

Beautiful, well-fitting underwear for a supermarket price point? We’re listening…

Promotional feature with F&F

Beautiful, well-fitting underwear for a supermarket price point? We’re listening…

When it comes to buying underwear, women are often caught between two extremes.

We’re either shopping solid, comfortable underwear (sans sexy points), or opting for fancier occasion pieces to help boost our body confidence once that special day rolls around.

But hands up, how many of us are the kind of girls that wear matching bra and pants every day? Answer: very few – which is why F&F’s gorgeous new lingerie collection is here to promise us a good underwear day, every day.

Tapping into all the latest trends, F&F’s range of luxury basics are all beautifully designed and boast a comfortable fit, helping to elevate our #underweargoals and start our day right.

From stylish lace bralets to luxe loungewear, no-show t-shirt bras to comfortably classic shapes, this collection has everything the modern woman needs to feel great about her lingerie drawer, all week long.

We’re loving statement essentials such as the Perfect Lace multi-way bra; sculpted and sleek in timeless navy blue, this fab must-have will look gorgeous underneath your favourite white shirt/denim combo. Or why not up your bedtime style game with gorgeous satin cami and French knicker sets, all created to make you feel super glamorous – even if you are hitting up Netflix or getting an early night.

Think standardised fits across the collection in a range of sizes, plus elements such as non-wired, seam-free and soft-touch cotton finishes for maximum support and comfort.

And with bras starting from just £12, you can feel rest assured that this slice of daily lingerie luxury absolutely won’t break the bank.

Make every day a good underwear day. Browse the collection online at or pop into your nearest Tesco store for more inspo.