It's all part of the #AerieReal campaign to promote body positivity
Emma Roberts’ new Aerie campaign is all kinds of amazing, especially because every image of her has been left untouched by Photoshop – hurrah! As part of a campaign to promote body positivity, the 24 year-old actress and niece of Julia Roberts, models beautiful lingerie and sleepwear from the American Eagle brand without any signs of airbrushing.
The pictures have been released as part of the #AerieReal project that encourages people to upload a photo or video of them sharing themselves interpreting what they feel means “real”, with many of the women participating by posting images of them looking bare faced, loving life, and beautiful.
The Aerie Real movement launched last year as a way of challenging supermodel standards by using models and celebrity brand ambassadors without any retouching, and features women of all body types, and all skin tones.
However it hasn’t taken long for people to criticise Emma, claiming that it doesn’t count because she already has a slim, pretty perfect body. However the actress has quickly defended herself, admitting that in the past she suffered from insecurities about the way she looks, and still does.
Speaking to People magazine, she said: “When I was a kid, everyone would be like ‘your legs are so pale,’ ‘I can’t believe you’re wearing a dress,’ and I would get so embarrassed.” So it’s no surprise she was keen to get on board with the award-winning ad campaign.
This is just another example of ordinary women and celebrities coming together to promote body positivity with movements such as #effyourbeautystandards, created by plus-size model Tess Holliday, and the infamous Dove Campaign for Real Beauty both encouraging women to feel happy and comfortable in their skin.
We can’t get enough of the campaign and we can’t wait to see who will be joining Emma Roberts in future, with their own un-retouched, Aerie images!