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    1. Fashion
    Advertisement Feature

    Find your colour this summer with UNIQLO - this free in-store event is going to elevate your summer wardrobe

    Run, don't walk to UNIQLO's free colour analysis consultation.

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    UNIQLO linen collection
    (Image credit: UNIQLO)
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    • Find your colour
    • For her
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    Mischa Anouk Smith's avatar
    By Mischa Anouk Smith
    In Features

    Despite working in fashion for a decade and having a literal degree in fashion journalism, whenever someone asks me what "my colour is," I meet them with a vacant stare. See, at the ripe old age of 33, I still don't know if blue makes my eyes pop or if white washes me out. For years, this meant I stuck to a safe palette of mostly black, but as a lover of colour, whittling my wardrobe options down never felt right for me, especially once the weather warmed.

    Fortunately, this summer, on May 18th 2024, from 1-5 pm, UNIQLO UK will host an in-store event to help customers find their colour. Launched to celebrate the new Linen Collection, the event will grant guests access to UNIQLO's colour analysis specialists from the House of Colour.

    Guests will not only get to quiz UNIQLO'S experts about every shade under the sun—and more importantly, which hue goes with which—you can also get a personalised consultation. Think of this like having your own stylist for the day, but without the fee. Not only is the actual event free, you'll also get an in-store discount and a first-look at the entire new Linen Collection. A word to the wise; you’ll need the advice from the colour analysis specialists, as the new Premium Linen Shirt comes in a dizzying array of colourways for both men and women (50, to be precise).

    At House of Colour, we share Uniqlo's commitment to sustainability and the transformative power of clothing.

    House of Colour

    FIND YOUR COLOUR

    • Date: Saturday 18th May 2024
    • Location: UNIQLO Regent Street Store
    • Time: 1pm-5pm

    UNIQLO Summer Linen Collection

    (Image credit: UNIQLO)

    Designed by nature and refined by UNIQLO, the new collection champions wearable styles with a naturally breathable feel, sleek finish and streamlined design that takes the effort out of dressing.

    Drawing on UNIQLO's Japanese origins, the Linen Collection honours the label's design principles of simplicity, quality, and longevity, so you know you'll be reaching for these wardrobe staples season after season, year after year.

    Armed with my own colour analysis, these are the hero items I'll be investing in (and wearing on rotation) this summer.

    Discover the collection

    Together, we're unlocking a new dimension of fashion—one that not only reflects your personal style but also aligns with the planet's well-being.

    House of Colour

    UNIQLO Summer Linen Collection

    (Image credit: UNIQLO)

    THE HERO PIECES FOR HER

    UNIQLO

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    Shop womenswear Linen Collection

    THE HERO PIECES FOR HIM

    UNIQLO Summer Linen Collection

    (Image credit: UNIQLO)

    100% Premium Linen Shirt

    100% Premium Linen Shirt
    SHOP NOW

    Linen Blend Shorts

    Linen Blend Shorts
    VISIT SITE

    Linen Blend Relaxed Fit Trousers

    Linen Blend Relaxed Fit Trousers
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    Cotton Linen Blend Short Sleeved Shirt (open Collar)

    Cotton Linen Blend Short Sleeved Shirt (open Collar)
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    100% Premium Linen Shirt (grandad Collar)

    100% Premium Linen Shirt (grandad Collar)
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    Linen Blend Relaxed Fit Overshirt

    Linen Blend Relaxed Fit Overshirt
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    Shop menswear Linen Collection

    SHOP THE FULL COLLECTION

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    Mischa Anouk Smith
    Mischa Anouk Smith
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    News and Features Editor

    Mischa Anouk Smith is the News and Features Editor of Marie Claire UK, commissioning and writing in-depth features on culture, politics, and issues that shape women’s lives. Her work blends sharp cultural insight with rigorous reporting, from pop culture and technology to fertility, work, and relationships. Mischa’s investigations have earned awards and led to appearances on BBC Politics Live and Woman’s Hour. For her investigation into rape culture in primary schools, she was shortlisted for an End Violence Against Women award. She previously wrote for Refinery29, Stylist, Dazed, and Far Out.

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