Why did Kim Kardashian release a list of her haters?

'I'm going to keep doing me'

Kim Kardashian's social media activity never fails to get the Internet talking, and whether it's uploading naked selfies, photos of Louis Vuitton imprinted snakes or posting pictures of her toddler wearing fur, her posts get a lot of attention.

But it wasn't a controversial photo that threw her into the spotlight this month, instead it was an Insta story, with Kim explaining her marketing campaign for her new Kimoji range in a video.

'I decided for this Valentine's Day that everyone deserves a valentine,' she explained at the time, filming a series of colour-coordinated sticky notes with high profile names on.

'I am going to send them to my lovers, my haters, to everyone that I think of, because it's Valentine's Day after all.'

While the 37-year-old never specified which celebrities were on her lovers list and which were her haters, it seemed pretty obviously, even at a glance.

The pink and purple sticky notes featured family members and Keeping Up With The Kardashians co-stars as well as close pals Chrissy Teigen and Jennifer Lawrence so it's safe to say that they were featured among her 'lovers'.

The blue sticky notes however were a different story, with the names including Taylor Swift, Black Chyna, Pink, Chloe Grace Moretz, Bette Midler, Piers Morgan and Wendy Williams - all of whom are rumoured to have fallen out with the reality star.

This week, Kim finally opened up about her decision to release her list of haters, explaining on her blog, 'It was my way of saying they can talk shit about me if they want, but I'm going to keep doing me,'

'I used to be really sensitive,' she explained about dealing with hate. 'I'd have Google Alerts and look on websites and get so upset.'

She continued: 'Now when people say negative things about me, I try to take the high road most of the time. I always ask the questions: will this affect me in a week? In a month? In a year? And usually the answer is no, but if it's something that really bothers me, I'll respond.'