...ready for it?
After almost a year long silence, Taylor Swift is back with a vengeance, dropping single after single in the run up to the release of her upcoming sixth studio album, Reputation.
Last month saw the 27-year-old singer delete everything from her social media channels, teasing her followers with a series of snake videos to build excitement around Look What You Made Me Do, her first single from the album that dropped last week.
Debuting the song’s music video at the 2017 MTV Video Music Awards, Look What You Made Me Do made immediate waves in the music industry, rehashing old feuds with Katy Perry, Kanye West, Kim Kardashian and ex-boyfriends Calvin Harris, Tom Hiddleston and Taylor Lautner.
The song went so viral in fact that it broke streaming records, overtaking Adele's Hello to get the most views on YouTube/ VEVO in 24 hours, and bagging the singer her very first UK number one.
Just one week later, Taylor has dropped her upcoming album's second track, ...Ready For It?, again taking to her social media to tease the release.
'There will be no further explanation. There will just be reputation,' she posted alongside the studio art, before posting three videos captioned, 'A second glance into #reputation ...ready for it?'.
The new album shows a different side to Taylor, with the first song being an electropop track produced and co-written by Grammy Award-winning Jack Antonoff, and the second showing Taylor's foray into rap.
Currently trending on YouTube, it's safe to say that ...Ready For It? is going down a storm. Judging by the lyrics, there's no alluding to past feuds just yet but it's safe to say none of us can wait for the music video.
We're ready for it.
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Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.
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