3 hair first fashion trends and accessories to know about right now

Promotional feature with TONI&GUY Products

In need of some summer stylespo? Well, now's the time to make your hairstyle THE most important part of your new look. Threads and accessories are still in the mix, but this season it's cutting edge hairstyles that are leading the way.

Credit's due to #HairFirstFashion, a new campaign from TONI&GUY that shows how your hair can make an individual statement – before you've even thought about styling up an outfit. Not only will an on-trend hairstyle help frame your face, but the right style can revamp your entire summer look. Start with a few key runway-inspired TONI&GUY hair creations, add carefully chosen accessories that emphasise the style and you’ll nail #HairFirstFashion effortlessly.

Check out summer’s coolest looks and let TONI&GUY help you #BeatHairBoredom now. Whether you're drawing it all back into a sophisticated and quirky plait or trying freestyle beach waves (complete with statement shades), it'll give your look the transformation you've been waiting for.

Ready to let your hair do the talking? Here our some of our favourite TONI&GUY hair and accessory looks to try this season:

#Trend 1: Sleek fringe + jewelled choker

We love this super-straight hair look with bold blunt bangs – keep it on point with a statement choker a la Beyoncé and Rihanna. 'This style works as the choker reacts to the light and gives the hair a healthy lustre,' says TONI&GUY Products Brand Ambassador Indira Schauwecker. Up the accessory ante by adding sparkly clips.

To create this look:

1. Blow-dry hair straight to smooth any unruly hairs and give the final look an extra boost of shine.
2. If your hair is particularly stubborn and still wavy, use straighteners to get your locks pin straight and really define the style.
3. Apply some TONI&GUY Shine Gloss Serum to the hands and run them through the lengths and ends of the hair to create a polished finish and control flyaways.

#Trend 2: Loose curls + statement sunnies

We love these big, bouncy waves packed full of summer attitude – with shades to match. 'Sunglasses are as much of your personality as your hair should be,' says Indira. 'Whether they're pushing back loose curls or accessorising your statement waves, sunglasses should speak your style.'

To create this look:

1. Begin with almost-dry hair. Taking one section at a time, apply a light mist of TONI&GUY Heat Protection Mist through the length.
2.  Use tongs to create a wave and apply a little TONI&GUY Matte Texture Dry Shampoo to the roots of the hair for extra lift.
3. Spritz with TONI&GUY Tousled Texture Creation Hairspray to set then brush waves through with a bristle brush to loosen.

#Trend 3: Sleek plait + oversized bow

Create a surprise with a super-sleek plait teamed with playful accessories like scrunchies, bows and oversized hair-ties. As seen rocking the runways at LFW, you can craft something truly unique to tie off your braid. Use anything from scraps of torn silk to raffia or plastic, just remember to start from the hair down.

To create this look:

1. Wash hair thoroughly using TONI&GUY Limited Edition Volume Addiction Shampoo and Conditioner. Towel dry and gently comb the hair through to release any tangles.
2. Before brushing hair, apply TONI&GUY Curl Sculpting Spray to the lengths and ends of hair to ensure hair is smooth and frizz-free.
3. Tightly braid hair downward from the nape of the neck and secure tightly with an elastic band when complete.
4. Apply TONI&GUY Extreme Creation Hairspray all over to control your locks and add your statement accessory – the bolder and brighter the better.