Promotional feature with TONI&GUY Products
It’s time to rock a #HairFirstFashion look, hot off the runway...
For high fashion hairstyles, you can always rely on London heritage hair experts TONI&GUY to come up with the goods. From fabulous salon styles to catwalk couture, we're always looking to them for new season hairspiration – and London Fashion Week had some of the very best creations to crush on this summer.
And now, TONI&GUY have added their new #HairFirstFashion ethos into the mix, which teaches us how to mix up our style, starting with our hair.
'Hair is such an important feature,' says TONI&GUY Products Brand Ambassador, Indira Schauwecker. 'It frames our face and can be styled in different ways. Plus, it's what gives your overall look individuality.'
So why not look to TONI&GUY for a brand new catwalk-inspired style, that'll ultimately become the focus of your whole summer look. Yes, it's time to let your hair take the sartorial centre stage.
Plus, when styled with one of the salon’s extensive range of custom haircare products, you can guarantee professional, runway-ready results, every time. Need some inspo? Check out these hair first fashion looks from TONI&GUY to help you #BeatHairBoredom...
LOOK #1: The root wave As seen on: Ashley Williams SS17 Perfect for: Tousled summer chic Product hero: TONI&GUY Heat Protection Mist
Achieving a beach wave that’s chic enough to wear formally isn't as hard as you might think – the trick is using the right product to achieve the desired result. Ashley Williams’ SS17 runway hair trend was all about maximum volume meets feminine curls. We love how – when paired with a smart jumpsuit or city short/shirt combo – this hairstyle will add a new sophistication to your summer workwear wardrobe. Simply spray damp hair with TONI&GUY Heat Protection Mist, then blow dry on a low setting, teasing a natural wave with your fingers. For a more defined curl, tong larger sections. Cool, then shake out.
LOOK #2: The tailored twist As seen on: Shrimps AW17 Perfect for: Simple occasion style Product hero: TONI&GUY High Definition Spray Wax
If you’re looking for a contemporary hair look to wear to a wedding or other summer occasion, this fabulous pinned twist is the style for you. Populating the Shrimps catwalk during LFW, this simple yet elegant take on the classic braid is perfect for events in exotic locations. Wear with a floaty maxi and large shades for timeless boho glamour. After washing, dry hair until slightly damp. Use TONI&GUY High Definition Spray Wax to tame flyaway strands, before separating the hair into two sections. Twist the strands into a rope-like braid and secure with a tie. Coil the twist up and underneath, pinning at the nape of the neck for a loose finish.
LOOK #3: The sharp fringe As seen on: Sibling AW17 Perfect for: Cross-seasonal impact Product hero: TONI&GUY Body Amplify Creation Hairspray
Now, while a dramatic fringe might not be the most convenient summer style, this straight-up nod to all things goth took centre stage at the Sibling show earlier in the year. Styling is the key to controlling the look, and while a spritz of TONI&GUY Body Amplify Creation Hairspray will hold those blunt bangs in place, don't forget you can soften everything by rough-drying the fringe for a casual, sunny festival look. Plus, this style will take you seamlessly from summer through to autumn.