18 Power quotes from Natalie Massenet, the ultimate fashion businesswoman

As Net-A-Porter founder Natalie Massenet resigns from the company she built, we chart her most inspirational quotes...

Net-A-Porter founder Natalie Massenet may have resigned from the company she built, but 6 months later, she’s still our go-to girl for business inspiration.

Here are her most inspirational quotes…

‘Be the smartest at the table and you can wear whatever you want.’

‘Success begins at that magical moment when you declare to yourself, your friends, and the universe that you believe you can do something different.’


‘Part of creating the future is to follow this consumer. Women are working; we’ve moved the store to the desk. Now though, she’s is in the back of a cab with her iPhone or her iPad, she’s tweeting an outfit that her friend is wearing and desperately trying to find out where she got her shoes online.’

‘Point out the problems, as long as you have a solution. I don’t like critics who aren’t doers themselves.’

‘There’s no right time to have kids and no perfect formula. The good news is there isn’t a wrong way, either.’


‘Having the positive belief that it will all be OK just means that you hustle and make it work because failure is not even an option in your own mind.’

‘My personal ambition remains the same – to be creative, to be modern, to stay one step ahead, to enjoy life.’

‘Always go into meetings or negotiations with a positive attitude. Tell yourself you’re going to make this the best deal for all parties.’


‘I think I’m a better mother because of work, because I’m happy. If I wasn’t working, I would just be waiting for the kids to come home every day, and living vicariously through their lives.’

‘I think fashion is actually very good training for being in the tech world, because it’s all about moving on to the next thing, looking for the next thing, not getting stuck in the past.’

‘I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.’


‘British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country.‘

‘As an entrepreneur, what drives you has to be the good news; otherwise, you just don’t get out of bed.’

‘I’m an accidental entrepreneur.’


‘Once you start a business, you have to grow it and grow with it – starting a business is not just for Christmas.’

‘I attend Internet conferences all the time, and they literally make the hairs on the back of my neck stand up.’

‘Only twice I let people talk me out of good ideas.’

‘I borrowed a creaky laptop from my husband, went into the web, and never came back.’

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