Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    You’ll Never Guess Which Male Star Is The New Face Of Louis Vuitton Womenswear SS16

    Gender fluidity is big business in fashion right now…

    By Marie Claire
    Published 4 January 2016 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Jaden-Smith-L
    Jaden-Smith-L
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Gender fluidity is big business in fashion right now…

    Last year was all about gender fluidity in the fashion world and it seems the trend has continued into 2016 as Jaden Smith has been revealed as the new face of Louis Vuitton’s Spring/Summer 2016 womenswear campaign. 

    Two exciting new shots by famed fashion photographer Bruce Weber, were posted on Instagram by the brand’s artistic director Nicolas Ghesquière on January 2nd and captioned: ‘Happy to introduce Jaden Smith in the new SS16 [Louis Vuitton] ad Campaign photographed by Bruce Weber’.

    One of the photos features Jaden wearing a black leather jacket and pleated skirt surrounded by other female models against the backdrop of a brick wall. A solo shot of Jaden in the same clothing with his eyes shut, was also posted.

    The 17-year-old rapper-actor son of Will Smith and Jada Pinkett Smith is a big fan of androgynous styling (making him a perfect choice for the fashion house) and famously stepped out wearing a black and white t-shirt dress in May 2015 as he attended a high school prom with Hunger Games actress Amandla Stenberg.

    You may like
    • Naomi Osaka Sport Walk On Fashion Moment Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    • Cara My Life in London Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
    • Alisha Boe "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent

    Prior to that, in May 2015, Jaden attended Coachella music festival with Kylie and Kendall Jenner wearing a floral print dress and matching red flowers in his hair. In the same month he was also pictured in California wearing a long sleeve black dress layered underneath a white crocheted sleeveless top and black jeans. At the time, Smith uploaded a photo of himself in the outfit on Twitter with the caption: 'Went To TopShop To Buy Some Girl Clothes, I Mean "Clothes”.'

    Evidently the teen doesn’t give two hoots about perceived gender norms when it comes to choosing his outfits which is pretty refreshing. Go, Jaden.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Other male stars who have been rocking a similar style as of late include Kanye West, Ewan McGregor and Gerard Butler, all of whom have been seen sporting a 'man-skirt'. And with this bold new move from Louis Vuitton it looks like the blurring of gender boundaries within fashion looks set to continue as a major trend for some time yet…

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Naomi Osaka Sport Walk On Fashion Moment
    Fashion Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    Cara My Life in London
    Fashion Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
     
     
    Alisha Boe
    Fragrance "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
     
     
    Latest in Style
    image of Michelle Pfeiffer in Scarface with gift guide products around it
    Shopping Gifts For the Woman... in Her ‘Less Is More’ Era
    image of Reese Witherspoon in Legally Blonde with gift guide products around it
    Shopping Gifts For the Woman in Her... ‘Bring Me Joy’ Era
     
     
    image of Rosamund Pike in Saltburn with gift guide products around it
    Shopping Gifts For the Woman... in Her ‘Dinner Party Hostess’ Era
    image of Diana Ross in Mahogany with gift guide products around it
    Shopping Gifts for the Woman... in Her ‘Fashion Is Power’ Era
     
     
    Latest in Features
    Halloween nail art by Betina Goldstein
    Nails There is a Way to Make Halloween Nails Ultra Chic—And Fashion’s Favourite Nail Artist Betina Goldstein Can Prove It
    Grace Victory on Letting Go of Ambition
    Money and Work “My Whole Sense of Worth Was Based on What I Could Achieve.” Grace Victory on Her Ambition Epiphany.
     
     
    The end of signature scent
    Fragrance You Can Stop Searching For a Signature Scent—Why Fragrance Monogamy Is Falling Out of Fashion
    Why We Hold Onto Things From Our Past: A Collection of Sentimental Keepsakes, Old Photographs and Letters
    Relationships Why Is It So Hard to Throw Away Things From Our Past?
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.