Victoria Beckham launches diffusion line

Victoria Beckham reveals plans for a sister label to her sought-after main line

Fans of Victoria Beckham’s classic and elegant eponymous label are in for a treat, as news reaches us that the pop star-turned-designer is launching a new line.

While no-one would begrudge the ex-Spice Girl putting her feet up at nine months pregnant, she’s been busy working on a new affordable collection, called Victoria by Victoria Beckham.

The new dress line, which is due to hit stores in spring 2012, is inspired by the angst-ridden cartoon character Emily the Strange, as well as Victoria’s more relaxed alter ego – think younger, more girly and '60s-inspired – but without the hefty price tag. The collection is expected to retail from around £350 to £600.

‘These are the kind of dresses I’ve been searching for,’ Victoria tells WWD. ‘The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through to night.’

The collection will still carry some hallmarks of Victoria’s main line – now in its sixth season – such as vibrant colours, but in a more fluid silhouette with heaps of scalloped edges, pleating and fun prints including clouds, moons and cats.

Victoria revealed: ‘I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured.’

What’s more, there’s even talk of an exciting launch event to coincide with London Fashion Week, as well as her first standalone Victoria Beckham store.

And has her pregnancy, and the fact she’s expecting a baby girl, had any influence on the new collection? ‘One of my team said: 'It would be funny if you found out you were having a girl.' Because this is the most girly collection I’ve ever created,’ she says.

We can’t wait to see it.

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