Paul Smith checks into Claridges

Renowned for his menswear, Paul Smith is now offering his female followers something to get excited about

Firstly, this week sees the opening of Paul Smith's first womenswear shop in Mayfair. And what's more, the iconic British label has teamed up with an equally famous London landmark to be it's home.

SEE THE COMPLETE PAUL SMITH AUTUMN/WINTER 2010 COLLECTION HERE!

Situated in the famous British Claridges hotel the boutique will sell a carefully chosen selection of catwalk pieces, shoes, bags and accessories, some of which will be exclusive to the store.

With vertically striped pink walls, 1930's Italian Murano chandeliers and tiered tables, expect a décor inspired by Claridge's own elegant aesthetic.

'I have been a big fan of the hotel for many years and have held several women's shows there in the ballroom,' says Paul. '

'It's original Art Deco style really appeals to me so having this shop is very special to me.'

Paul Smith, 49 Brook Street, is opening on 17th September, to coincide with the start of London Fashion Week.

SEE THE COMPLETE PAUL SMITH AUTUMN/WINTER 2010 COLLECTION HERE!

CLICK HERE FOR MORE FASHION NEWS