Okay, NOW We’re Getting Excited About Google Glass…

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  • You'll soon be able to look less like a tech geek and more like an East London hipster while wearing this high-tech eyewear

    Google Glass is about to get a mainstream makeover.

    If you’re like us, you may have been passively dismissing Google Glass as more of a techie gadget (albeit, a really cool one) than a fashion accessory. But after hearing this news, it’s pretty clear that it will be both.

    It was announced last night that Google Glass has partnered with a brand called Luxottica to bring their frames to the market. If you haven’t heard of Luxottica, it’s pretty much the biggest eyewear company they could have chosen.

    Luxottica owns Ray-Ban, Oakley and Persol, and currently has the licenses to Chanel, Burberry and Prada glasses, among others.

    So what does all this mean? Well, it’s too soon to tell for sure – but we’re thinking it means we’ll be wearing a chic pair of Google-fied Wayfarers while getting information instantly transmitted into our eyeballs in the near future.

    The press release clarifies that Ray-Ban and Oakley are the brands that ‘will be a part of the collaboration with Glass.’ But that doesn’t mean they couldn’t expand to their other brands at some point.

    Google Glass is currently only available to a select group of ‘explorers’ in the US only, who’ve shelled out $1,500 for the privilege. But Google says they plan to bring down the price when the consumer version is available later this year.

    Still, we’re guessing the glasses will come with a hefty pricetage. But if we’re going to shell out a few hundred quid, we’re at least happy knowing we’ll look cool wearing them.

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