Nathan Jenden to leave DVF

The London boy decides to focus on his own burgeoning fashion business

Diane von Furstenberg's creative director, Nathan Jenden, has decided to fly the nest to focus fully on his own much buzzed-about label.

The autumn/winter 2010 DVF show in New York will be the last time the Londoner will take his bow alongside his glamorous mentor, whose label he is widely credited with putting on the fashion map after joining the company in 2001.

'This show is really a celebration of Nathan and I, and of our collaboration,' Diane told WWD. 'It's sad because we're going apart, but exciting because he is going to do his thing and focus on it.'

Jenden launched his own label in 2006 and has become one of the hottest tickets on the London Fashion Week schedule. He's since been shuttling back and forth across the Atlantic to fulfill his responsibilities at DVF.

'I am so proud of knowing her,' he says of Diane. 'When I first met Diane, not everybody knew her story. We have really developed the brand around Diane and her lifestyle and the spirit of this woman. That brand is established now.'

When he announced he wanted to launch his own label, the fashion legend didn't hesitate to get behind him, investing in his business - which she'll continue to do when he leaves.

'I have an interest in his company and I have an interest in his future, and if he wants to show in New York, then I will help him as the president of the CFDA,' she says.

Sounds like only a matter of time before London Fashion Week loses one of its most exciting shows to the New York Fashion Week schedule. 

So we'd better make the most of him while he's still here - check in at marieclaire.co.uk to see the latest collection (and all fashion week's hottest news and trends) after his show on 23rd February.