Forget energy drinks and rice cakes. When it comes to fashion week it's all about the rims, and we don't mean sunglasses.
Forget energy drinks and rice cakes. When it comes to fashion week it’s all about the rims, and we don’t mean sunglasses.
A question we’re often asked over fashion week is how do you do it? Five days, attending over 80 shows and presentations, 9am starts, 2am finishes (well it would have been rude to leave the fashion party before everyone else!) the non-stop wardrobe planning, sudden shoe crisises and of course the endless battling through the crowds begging to photographed outside Somerset House.
Ok we know it’s not that difficult and we feel we’re very, very lucky too to do what we love but at the end of the day it is hard work too.
So when other fashionistas are asked how they manage some swear by Vitamin Water, others anti-bacterial hand gel but for Team Marie Claire it’s got to be our Mercedes Benz cars. Seriously, have you seen these beauties? When the first one purred across the cobbles of Somerset House on a chilly first day of LFW – all sleek and silver (a key trend for SS/13) we knew we were in for a treat. Mercedes Benz sponsor 40 fashion weeks around the globe but London is their most hectic. Each driver covers an average of 5,000 miles over the five days!
This season we had three cars and when we weren’t watching shows we were watching London whizz by (from the comfort of our heated seats) as our drivers whisked us to the next venue. London fashion week isn’t laid out in the most logistical order. Shows are dotted all over the city meaning often your West for one show, then suddenly need to head East for the next. Thankfully our drivers knew London and all its shortcuts like we know the layout of Selfridges womenswear floor! Extremely well!
Spending up to 12 hours together each day our drivers got to know us really well and learnt a lot about the fashion world. From AW/13 emerging trends to the etiquette of the front row there’s nothing at the end of the five days we didn’t natter to them about.
They also made us laugh a lot with their witty comments about what everyone wears especially the more bizarrely dressed outside Somerset House. One driver even went as far as creating his own worst dressed list! But want to know the best part of having our own drivers? It meant that we could wear those killer heels we nabbed in the my-wardrobe.com sale
Dear Mercedes Benz our feet are eternally grateful!