The Adidas and Stella McCartney TeamGB sportswear was unveiled in London today
It’s been two years in the making, but today we finally get a glimpse of the Stella McCartney designed TeamGB kit for the London 2012 Olympics.
The Adidas sportswear, which was unveiled at a presentation at the Tower of London this morning, features a blue, white and black version of the Union Jack flag on a white background with touches of red that’s been given a fashiony edge by the acclaimed British designer.
Stella, who was at today’s official presentation, has created everything from T-shirts and running tops to lycra cycling suits and shoes to accommodate the needs of 26 Olympic and Paralympic athletes who will compete in the games.
Talking about the focus of her designs, Stella said that she drew inspiration from the British flag and would bring the team under one look and feel.
She revealed: ‘The first place to start on a project like this is to look at the Union flag. For me, it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.’
She added: ‘Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.’
Track and field athlete (and February’s Marie Claire cover girl) Jessica Ennis, tennis player Andy Murray, and cyclists Victoria Pendleton and Chris Hoy were among the British sports stars at the unveiling today to model the high-tech Olympics kit – the first ever created by a fashion designer.
And if you’re into your fitness and like the look of the collection, you’re in luck, because replica items from six sports, including football, tennis, athletics and swimwear, will be available to buy in the shops from April.