6 Things You Need To Know About The Erdem SS16 Show

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  • Sausage rolls, a theatrical set and an unbelievably beautiful collection, we give you the 6 things you need to know about the Erdem SS16 show...

    To celebrate his tenth year in the business, man of the moment Erdem threw a theatrical extravaganza to showcase his SS16 collection…

    1. The Location

    Erdem had the fash-pack hightailing from Soho to King’s Cross, staging his show in the impressive King’s Cross Theatre. The venue usually plays host to a production of The Railway Children, so the platforms became his catwalk (covered in mud, naturally) and the railway was turned into a moody canal, complete with an eerie dry ice mist. As if that wasn’t enough, a gaggle of models then came down said brook on a raft, before marching backstage to fall into their lines. Now that’s what we call a theatrical fashion show.

    2. The Clothes
    As the creator of LFW’s floweriest collections, we expected nothing less than a picture perfect show. With a never-ending parade of sumptuous chiffons and a mid-western prairie patterns the collection was edged up with skinny black neck ties and sheer panel inserts.

    3. The Backstage Food
    Models shunned the salad backstage, instead chomping on haute sausage rolls (the food trend of the season ahead?). Someone get us to Greggs, Asap!

    4. The A-List FROW
    Erdem is one of the red carpet set’s favourite designers, so it was no surprise that his front row had some big hitters on it. Alexa Chung, Poppy Delevingne and DJ / IT girl Leigh Lezark were all in attendance to see the spectacle and no doubt, as big fans of the brand, they’ll all be wearing an Erdem creation come spring. We’re already excited to see what they choose…

    The Makeup
    Usually one to steer away from dramatic makeup, this season was no different with the team instead opting for the ‘haunted prairie’ look (their words, not ours) using tea-stained eyes. Whack out the PG Tips and you’re ready a la Erdem.
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    6. The New Store
    BIG things are happening for Erdem this season. Not only is it the label’s 10th birthday, but the man of the moment has just opened a new storeas well. The Erdem store itself is practically our dream home and we’d move in now if he’d let us.

    With thanks to Mercedes Benz.

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