Daisy Lowe teams up with Helena Christensen for Odd Molly

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  • Check out the gorgeous results when a supermodel-turned-snapper shoots one of our favourite London girls

    Helena Christensen is clearly a big fan of kooky Swedish clothes brand Odd Molly – she’s modelled for them and now she’s teamed up with their new face Daisy Lowe to shoot their latest ad campaign.

    The Danish supermodel, who’s acquiring quite a portfolio in her new career as a super-snapper (she also shot her friend Milla Jovovich for Tommy Hilfiger recently), personally chose Daisy to star in the campaign.

    Shot at New York’s Chelsea Hotel, the pictures showcase the whimsical prints and artfully bohemian clothes that have made the label a hit with celebrities including xx.

    Helena explained what makes a great shoot: “Working on both sides of the camera has been an educational experience for me. I’m a quick photographer – it’s about not losing the vibe. As the subject, I feel I can keep it going in an interesting, intimate
    way for a little while, and then it becomes somehow forced.”

    As you can see, Helena’s quick snapping gets results – we think Daisy pulls off her shearling coat a treat.  As the label’s creative director, Per Holknekt, explained: “Daisy is
    friendly, fun-spirited and a thinker, just like the typical cool Molly

    She might be cool, but apparently poor old Daisy will still have to get in line for her favourite pieces from the shoot: “She loved some of the clothes and wanted to keep them, but she’ll have to wait patiently until autumn like everybody else!” said Holknekt. Oh well, she’s probably got enough to wear till then…

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