This ASOS bikini has been bought 10,000 times in one week
Hello summer
Hello summer
Bikinis are a tricky thing to buy, so it helps when you know someone else has liked a style and bought it. Even better if 10,000 people have.
A week ago, ASOS launched a simple knot bikini that was so popular, it sold out within a week. But don’t worry, they’re restocking in lots more colours.
The first one to launch was the yellow bikini, which sold out completely, while the red style has already sold 6,800 units.
Shop now: ASOS DESIGN knot bikini set for £26 from ASOS
As for the turquoise version, it was *slightly* less popular, having sold 1,000 units.
It's easy to see why the style has been so popular. The high-cut bottoms are super flattering on most body shapes, and the knotted top is feminine without veering into cutesie territory.
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And this month, the bikini is coming out in a lovely pink colour as well as floral and stripe prints. Plus if you missed out on the white style, it will be restocked as well as the red.
Just in time for summer. Hopefully.
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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