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    1. Style

    This ASOS bikini has been bought 10,000 times in one week

    Hello summer

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 3 May 2018 In News

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    (Image credit: ASOS)
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    Hello summer

    Bikinis are a tricky thing to buy, so it helps when you know someone else has liked a style and bought it. Even better if 10,000 people have.

    A week ago, ASOS launched a simple knot bikini that was so popular, it sold out within a week. But don’t worry, they’re restocking in lots more colours.

    asos bikini

    The first one to launch was the yellow bikini, which sold out completely, while the red style has already sold 6,800 units.

    Shop now: ASOS DESIGN knot bikini set for £26 from ASOS

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    asos bikini

    As for the turquoise version, it was *slightly* less popular, having sold 1,000 units.

    It's easy to see why the style has been so popular. The high-cut bottoms are super flattering on most body shapes, and the knotted top is feminine without veering into cutesie territory.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

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    And this month, the bikini is coming out in a lovely pink colour as well as floral and stripe prints. Plus if you missed out on the white style, it will be restocked as well as the red.

    Just in time for summer. Hopefully.

    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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