This ASOS bikini has been bought 10,000 times in one week

Hello summer

(Image credit: ASOS)
Penny Goldstone
By Penny Goldstone
published

Hello summer

Bikinis are a tricky thing to buy, so it helps when you know someone else has liked a style and bought it. Even better if 10,000 people have.

A week ago, ASOS launched a simple knot bikini that was so popular, it sold out within a week. But don’t worry, they’re restocking in lots more colours.

asos bikini

The first one to launch was the yellow bikini, which sold out completely, while the red style has already sold 6,800 units.

Shop now: ASOS DESIGN knot bikini set for £26 from ASOS

asos bikini

As for the turquoise version, it was *slightly* less popular, having sold 1,000 units.

It's easy to see why the style has been so popular. The high-cut bottoms are super flattering on most body shapes, and the knotted top is feminine without veering into cutesie territory.

And this month, the bikini is coming out in a lovely pink colour as well as floral and stripe prints. Plus if you missed out on the white style, it will be restocked as well as the red.

Just in time for summer. Hopefully.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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