Anya Hindmarch teams up with Selfridges to launch her motorway-inspired AW15 collection. Here's what you need to know...
Anya Hindmarch has some serious skills, for this season, the iconic British handbag designer has managed to make motorway signage chic.
Yes, you read that right, the new AW15 collection is a celebration of all those dull motorway warnings (think delays, diversions, services etc) all coming on cool handbag styles guaranteed to inject a shot of cool to your expanding autumn wardrobe.
Alongside the new handbag offering you’ll find some themed stickers, for those not quite dedicated enough to splash out on an entire bag, but fancy getting in on the traffic action, mixed-in with a selection of cool clutch bags, complete with road work illustrations.
In true Anya Hindmarch style, the collection launch will be every bit as quirky as the designs themselves, with a pop-up store set to launch from September, quite fittingly to be held in Selfridges car park, in the style of an M25 service station.
Expect to find a mini Little Chef snack bar, a carwash photo booth and a whole selection of essential service station buys including high vis jackets, bumper stickers and air fresheners.
Yes, you can really get into the fashionable motorway spirit and peruse the new AW15 styles, surrounded by what looks (and no doubt feels) every bit like a service station.
Describing the inspiration behind this unique Selfridges concept store, Anya Hindmarch explains ‘There is something about being on the M25 with a clear road and the combination of lights, reflective surfaces and your favourite piece of music that can put you into a wonderful (safe!) driving trance. I also love the iconic graphic signage with its purity and efficiency of message and the subtle humour that’s created when it’s used in an unexpected way’.
We’ll never look at motorway signs in the same way again.